One reason this urban, land-locked school's identiTy wasn't fully understood was its lack of a central meeting place. As part of a campus rebranding effort, The University of Baltimore Student Center building has become a "literal and figurative 'face' of UB," says spokesman Chris Hart.
This is the second in a two-column series. The first, published in May 2006, was an anonymous letter from a chief marketing officer to a college president.
It's not uncommon for a capital campaign or annual fund drive to focus on scholarships or need-based grants. Here's how financial aid officers can help advancement staff make their fundraising case-and avoid pitfalls in establishing endowed scholarship programs.
It's a new day at Harvey Mudd. Known for its focus on engineering, science, and mathematics education, the 700-student liberal arts school-part of California's Claremont Colleges consortium-has done well in realizing its vision of attracting the brightest students.