Bill Tyson has been advising colleges and universities on getting media attention for more than 30 years through his firm Morrison & Tyson Communications. Now he's taken some of that knowledge and put it into Pitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders (Stylus Publishing, 2010), a how-to guide for thoughtful communications planning that can increase the likelihood of national media coverage.
Articles: Leadership
9/1/2010
It took one determined program director, two tries, three years, and much collective brainpower—but at Chatham University in Pittsburgh, today's interior architecture program students can earn a bachelor degree in three years rather than four.
9/1/2010
It's hard to believe that it's been 10 years since brand marketing first swept higher education. During that time we have seen countless colleges and universities launch and develop brand strategies. And based on the number of RFPs in play, it appears that the interest in brand marketing will likely not diminish any time soon.
As we look forward to that next decade of brand marketing, I thought it might be useful to look back to see what lessons we have learned.
9/1/2010
Renewed efforts will be needed in the days ahead to prepare the next generation of campus leaders. The average age of college and university presidents is about 60; a wave of retirements over the next five to 10 years is inevitable. The ranks of chief academic officers -- the traditional proving ground of candidates for presidencies -- appear to be less promising as a source for the next cohort of presidents because the average age of CAOs is 57.
7/1/2010
Summer is typically a time for relaxing—for most people. In higher education, no one rests for long. Running an institution is often just as time-consuming and intense as at any time of the year, and this summer seems to be more turbulent than ever. As many institutions continue to face the dual problems of booming enrollments and deeper cuts, they must also contend with myriad other issues brought on by new federal regulations in student aid, institutional funding, and health care.
7/1/2010
Too Much Trust in Applicants and Students?
Harvard fraud shines spotlight on student integrity issue
When Adam Wheeler was charged with 20 criminal offenses this spring, the world was shocked as the allegations against him came to light.
7/1/2010
Thanks to lecture capture, Julia Marty completed her junior year at Northeastern University (Mass.) this spring. The Office of Student-Athlete Support Services (SASS) offers student-athletes access to videos of missed classes, allowing Marty to compete on Team Switzerland's hockey team at the 2010 Winter Olympics and not sacrifice her studies.
7/1/2010
Smart, highly educated, experienced executives moving into a new role are expected to hit the ground running. Their calendars are already packed with appointments and tasks, and their bosses (e.g., the president, chancellor, provost, or board, depending on the person's role) have pressing goals that need to be achieved ASAP. After a promising start, the new leader's performance veers off track. If a course correction isn't made, it can lead to derailment. Why?
7/1/2010
Last month's End Note featured a president who lived among students for an overnight. Here is the perspective of another president who has lived as a student for a day?and who allows a student to sit at his desk for that day.
7/1/2010
We thought at first it was the bounce book authors get when the timing is right for their titles, in our case, Turnaround: Leading Stressed Colleges and Universities to Excellence, (Johns Hopkins University Press, 2009).
6/1/2010
Making Sense of SB 1070
Arizona's higher ed leaders stay focused in wake of controversial immigration law
Leaders at Arizona higher ed institutions have been maintaining proactive responses to concerns about whether their policies may change as a result of SB 1070, a new law that makes it a crime to be in Arizona without legal immigration status.
6/1/2010
As a reader of this magazine, you were probably not surprised--much less chagrined--by the 2009 publication of a three-volume set of books entitled, The Business of Higher Education (Praeger Publishers, 2009). Nor, I would wager, do you find University Business an unusual magazine title. As the CEO of a college, neither do I.
6/1/2010
Just for a day I became a student again, and the opportunity to learn from that perspective about the University of Idaho was priceless.
Student leaders extended an invitation for me to spend the evening and night in our residence halls, and that invitation was accepted because I thought it would be a unique experience. More importantly, I want to be grounded - aware of student wants and concerns - and represent them in a positive way as I move forward with university business.
6/1/2010
Richard Cook spends much of his time listening to college and university presidents ask questions about sustainability. Can we afford this? What if my trustees balk? Is global climate change exaggerated? Is carbon neutrality even possible? Cook responds with patience and knowledge about the impact of harmful greenhouse gases, about clean energy, and about why it makes fiscal sense to go green. "I liken it to the moonshot," says the former president of Allegheny College (Pa.).
