Articles: Marketing

How many 140-character messages were tweeted today? How many posts have been published in the past 24 hours? How many photos have been posted, and liked, on Facebook since yesterday? Hundreds of thousands, if not millions.

Robert B. Smith

Deep admiration for the self-made men and women of business is all but encoded into Americans’ DNA. This is all well and good. Where would we be if innovators like the late Steve Jobs were reviled instead of admired?

As I write this, the markets have tumbled again, the Chronicle notes "renewed jitters" at colleges and universities, and Moody's warns of a mounting backlog of deferred maintenance on campuses, a sign to rating agencies of weakened financial positions.

The presidential primary calendar is kicking off in just a couple months, and this is good news for those colleges and universities able to leverage the momentum of the presidential election process every four years to help gain visibility.

money matters

Increasingly, college and university leaders are recognizing that no undergraduate education is complete without exposure to cultures outside the United States.

As students returned to campus this year, administrators had the chance to motivate them to succeed in school with findings of the most recent study on how college degrees are critical to economic opportunity.

Did you get the memo on website accessibility? With the latest legal and regulatory developments, you’d better make sure you did. The time is now for web accessibility in higher education. 

More than one-quarter of teenage cell phone users have gone online with their devices, and online usage is greatest among students in households with less than $30,000 annual income, according to the Pew Research Center’s Internet and American Life Project, released in 2010.

Albert Einstein had this to say about problem-solving: "You can never solve a problem on the same level on which it was created." In other words, the solution lies at a higher level. That is certainly the truth for many efforts in higher education, where overcoming administrative challenges?

Overlooking the Hudson River, this tech center helps orient the Marist College (N.Y.) campus to the river and will help enforce the role of technology across disciplines.

A year ago, at the presentation I gave at the EduComm conference and within this column (June 2010 issue of UB), I made the argument--and plea--for a web and social media analytics revolution in higher education.

Ever wonder what Facebook does with the information it collects about you? Ever wonder what you could do with that same information?

Just back from campus info visits, with children having us in tow, we gained a fresh perspective on what today's aspiring college students like best to learn, where they want to live, and how they want to engage in the global higher learning experience.

Is 2011 going to be the “Year of the Mobile Web” for higher education? A few studies have already hinted it. According to a white paper published by The Nielsen Company in December 2010, “Mobile Youth Around the World,” 48 percent of the 15- to 24-year-olds in the U.S.

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