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ANY COLLEGE OR UNIVERSITY THAT ISN'T WEB 2.0 to its fullest is falling behind. We all know that.
Articles: Recruitment
2/1/2009
If your institution is swimming in appealing candidates for admission each year, more than you could possibly desire, then this article may not be for you.
For all other colleges and universities, the bedrock of a healthy applicant pool usually involves large-scale marketing outreach, often with the assistance of high-volume name buys--known generically as “search.”
12/1/2008
As branding initiatives in higher education have emerged and evolved over the past two decades, the media-outreach segments of the plans often continue to miss the mark. The reason? The campus professionals who are responsible for strategic communication are often relegated to a back-seat role in the process, or are left in the dark until the branding campaign is ready to be rolled out.
11/1/2008
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Slim Projector with Hefty Features
At just four pounds and about the size of a hardcover novel, Toshiba’s TLP-X100U slim mobile projector is easily transportable.
9/1/2008
Rugged four-hour practices, aggressive recruiting, fierce competition, and the non-stop pursuit of national championships are what you would expect to find on the campuses of college basketball and football powerhouses.
9/1/2008
When I applied to colleges 40 years ago, I wrote letters to six schools and received a view book from each with a friendly cover letter, an invitation to visit the campus, an application, and a pointer to an alum or two who would be glad to sit down with me and discuss my future.
6/1/2008
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IN 1980, THE MEDIA BARON Rupert Murdoch made the bold prediction that all news-and advertising-would someday be delivered digitally and that there would really be no need for paper or ink.
6/1/2008
E-mail is dead, long live Facebook, MySpace, and Twitter. Social networking sites are all the rage, and we should just go ahead and discard any of the old working models ... or so the prognosticators of teen communication culture would have us believe. While it is true that the trends are pointing away from "traditional" methods of reaching prospective students, it doesn't mean that your educational institution should completely forsake the old reliables: direct mail and e-mail.
5/1/2008
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FROM KEEPING BENEFITS COSTS IN CHECK WHILE OFFERING GOOD ENOUGH packages to attract candidates, to participating in strategic discussions and decisions with top leadership, the demands on instit
