These days, institutions can’t say they fully “control” their recruitment and enrollment process—but they can adjust to how prospective students and their families are navigating it.
In the epic Hunger Games trilogy, Katniss learns that to survive, it is not enough to know where to be—it is just as important to know where not to be. For higher education, this means knowing what programs to curtail, and what markets to stay out of.
In my experience as president of a university where liberal arts and professional programs serve as complements, I have found that engaging students—both before they arrive on campus, and while they are completing their studies—is vital to creating the overall college experience that students are
Leaders at public flagship universities, regional institutions, and community colleges are reporting more capped enrollments than in past years, according to “2013 National Survey of Access and Funding and
Recruitment practices at private colleges and universities just got a little more complicated under the 2013 updates to the Telephone Consumer Protection Act (TCPA).
The exploding popularity of MOOCs is beginning to open up a mother lode of data about prospective students that colleges and universities can use for marketing and recruitment purposes.
More higher ed leaders are concerned about maintaining enrollment levels at the same time Census numbers have revealed that colleges and universities lost half a million students in 2012. A drop-off had been anticipated for some time, but now institutions must scramble to manage.
Only one-third of 3,400 U.S. college students say they’re satisfied with their meal plans, found a survey by food industry research firm Technomic. But schools are finding that to address the problem, they need to go beyond simply improving what winds up on diners’ plates.
In higher education, we love, hate, and thrive on college rankings. The annual U.S. News and World Report top colleges list—as well as rankings by other news organizations—is anticipated with excitement and trepidation.
While the “curb appeal” of well-manicured lawns as well as easy parking are crucial parts of the first impression a campus makes, how welcome visitors feel once inside the first building they encounter on campus is just as important.
Joshua Dodson works as a SEO and web analyst at Eastern Kentucky University. With a couple of consulting years under his belt, he also has been teaching a four-week online course on web analytics for higher education since September 2011.
It’s really no surprise that today’s technology-savvy generation is challenging elements of the traditional college recruitment process.