It took one determined program director, two tries, three years, and much collective brainpower—but at Chatham University in Pittsburgh, today's interior architecture program students can earn a bachelor degree in three years rather than four.
It took one determined program director, two tries, three years, and much collective brainpower—but at Chatham University in Pittsburgh, today's interior architecture program students can earn a bachelor degree in three years rather than four.
It's hard to believe that it's been 10 years since brand marketing first swept higher education. During that time we have seen countless colleges and universities launch and develop brand strategies. And based on the number of RFPs in play, it appears that the interest in brand marketing will likely not diminish any time soon.
As we look forward to that next decade of brand marketing, I thought it might be useful to look back to see what lessons we have learned.
The financial pressures on institutions and the scrutiny on spending continue. But campus administrative offices also continue to find new ways to change their practices for the better.
As the stories of our Summer 2010 Models of Efficiency honorees demonstrate, there are a multitude of good ideas being implemented that streamline processes without reducing the quality of service that campus constituents deserve, and in many cases expect.
Mark Edlen, a Portland developer and businessman with Gerding Edlen, sees the commitment to sustainability as both a political movement and a business strategy, as noted in an April 14, 2010 article in The Oregonian. In explaining his new business approach, Edlen said, "The big thing for my generation was Vietnam and civil rights. For the young people of today, it's their environmental footprint." He is convinced the green economy is one of the country's primary economic engines.
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During the annual National Student Leadership Congr |
Talking about affordability can be a scary conversation for a recruiter. That is part of the reason more and more institutions have moved to transparent merit policies and other "entitlements" with clear eligibility criteria. But even if recruiters have these tools at their disposal, they still need to be able to talk with confidence about need-based aid and that is where it can get complicated.
College admission is not on the same life-or-death scale as the Detroit underwear bomber, but it sometimes seems like it. Most recently, The University of Chicago's admission dean, James Nondorf, set off a mini-firestorm in December when he e-mailed an applicant's response to the "Why Chicago?" essay question to students nationwide.
Although there are glimmers the recession could be ending, the unemployment rate is expected to stay high for some time to come. College enrollments will probably keep pace, especially at community colleges, where older adults looking to brush up their job skills are joined by traditional students looking to avoid high tuition for a few years.
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Online college fairs can reach more students than fairs held in the high school gym. The experience offered by the three main vendors varies considerably. |
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IN LATE MARCH, FAIRFIELD UNIVERSITY (Conn.) became yet another of the 800 or so institutions to declare that they would not require the SAT as part of the admission package.
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NOTHING TENDS TO FOCUS the mind more than impending doom, which lately has taken the form of the speeding train that is our current financial crisis.
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EVERY MONTH, IT SEEMS, WE HEAR OF ANOTHER institution deciding to make the SAT an optional part of the admissions process. Other schools combine SAT scores with a student's high school records to get a more rounded picture.