Articles: Admissions

03/2014
Making connections: Christine Siegel (left), associate VP for  academic affairs at Fairfield University, and grad student Stacie  Miles (right) help support students in the early college program—such as Brieanna Daniels, a senior attending high school in neighboring Bridgeport—to succeed in their college courses.

In the fall of 2012, Connecticut neighbors Fairfield University, University of Bridgeport and Housatonic Community College launched a dual-enrollment program, which initially served 78 high school students

02/2014
Administrators in the IT department at the University of Ottawa help get staff in other business units excited about CRM by explaining its benefits. (Photo: Sang Trinh)

Vanderbilt University’s medical school is among the best in the country, but its officials still wanted to create awareness of it with prospective students—those who are only in high school.

02/2014

When Colorado legalized marijuana for recreational use in January, many people also noted a simultaneous jump—nearly 30 percent—in out-of-state student applications to the University of Colorado, Boulder.

01/2014
Part-time students and their needs need not get lost when continuing education gets decentralized. Fairfield U reaches out to its part-timers, many of whom have young children, with events such as the Halloween-themed “Night at the Museum,” held this fall on campus at the Bellarmine Art Museum.

With funding cuts, falling enrollments and increased competition from MOOCs and other low-cost online programs, higher education has been under enormous pressure in recent years.

01/2014
Jacqueline Gregory is director of enrollment management marketing for RuffaloCODY.

These days, institutions can’t say they fully “control” their recruitment and enrollment process—but they can adjust to how prospective students and their families are navigating it.

01/2014

How an institution labels its continuing education division often reflects its mission or goals. Below are some examples of terminology used in the field—and insight into why each institution made that choice.

12/2013
Leon Botstein says of college admissions: “It’s not an objective process. It’s completely subjective.”

Bard College in New York made news last fall when President Leon Botstein announced that prospective students would no longer be required to submit their grades, SAT or ACT scores, teacher recommendations or the typical personal essay.

11/2013

It is a given these days for enrollment managers to be well aware of the national, regional, and state high school graduation demographic trends that shape the U.S. higher education landscape.

11/2013

Students who aren’t accepted to the University of South Carolina main campus this spring may still receive some good news with their rejection letters.

11/2013
Rob Thompson, director of academic and core applications, Wayne State University

More is not always better, as Wayne State University discovered. Like many universities, Wayne State relied on a dual system where applicants submitted some information online, and other information using paper forms. The result was a clumsy and redundant process.

09/2013

College enrollment plummeted by half a million students in fall 2012 after several years of strong growth, the

07/2013
Automating admissions has made accepts,  defers, declines, and deposits move faster at Royal Roads University.

For over a decade, potential Royal Roads University (British Columbia) students have been able to submit their applications for admission online. But Royal Roads’ response to applicants had remained paper-based until recently.

07/2013

Contrary to many media reports, the U.S. Supreme Court decision in the latest challenge to affirmative action, Fisher v. University of Texas, is likely to have a large impact on the future of admissions policies.

The Supreme Court’s ruling in Fisher v. University of Texas at Austin provides little guidance for admissions officers looking to reassess their own affirmative action policies.

Ellis Hall at Hendrix College

Imagine arriving on campus as a prospective student, being greeted by name by the security guard at the gate, pulling into a parking spot with your name on it, and then seeing your name featured prominently on signage in the admissions office.

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