Just about every institution’s leadership is thinking about how to connect with students from a range of backgrounds. Community colleges are focusing on outreach and engagement so that students realize the opportunities ahead—and can overcome any obstacles in their way.
Articles: Admissions
3/20/2013
Spring means warmer temperatures and longer days, offers of admission flying to mailboxes and inboxes across the land, and acceptances coming back. We peeked behind the admissions curtain and connected with four top administrators at a range of institutions—small and large, public and private, West Coast to East Coast, and in between—to learn more about what is changing in their world.
11/19/2012
Admissions counselors are busy folks with some pretty important decisions to make, so it’s no wonder colleges and universities are looking for ways to make their lives a little more efficient. At the University of New Haven (Conn.), this help is coming in the form of iPads and an app called Matchbox, which allows counselors to review application materials on the go.
11/15/2012
The American Council on Education (ACE) has announced a research effort examining the academic potential of massive open online courses (MOOCs), in which it will evaluate select Coursera courses for college credit. If the ACE College Credit Recommendation Service (ACE CREDIT) decides to recommend these courses for credit, it could mean an improvement in college affordability for hundreds of thousands of students.
11/8/2012
After doubling its number of graduates, Polk needed to automate its graduation applications process. A customized Access database was created with built-in reporting capabilities. An automated download capability was added to link graduate information with the reporting database. The result: Advising hours have been reduced by 1,600 per year and the additional clerical help is no longer needed.
11/7/2012
NMU's Foundation Scholarship application and selection process was inefficient and labor intensive. A web application was designed that matched selection criteria to the student's academic and biographical profile. The new system reduced data entry, paper, timing, and labor costs, while increasing data accuracy and providing more information to selection committees.
10/25/2012
A popular tradition has taken place on many college campuses on Saturday mornings this fall. Students meet with visiting alumni and share storied traditions while preparing to cheer their football team against a rival school. As the marching band plays the school song and kickoff arrives, attention may be drawn to the entrance where the home team will take the field. Fans notice that the star player has not and will not join the sidelines.
10/24/2012
As any admissions counselor knows, a campus visit can make the difference between a student enrolling or not. While most families probably do road trips when they go on college visits, some do take to the air. Campus leaders at Hope College (Mich.) are easing the financial burden for those outside of Ohio, Indiana, Illinois, and Wisconsin by reimbursing half (up to $300) of the cost of an airline ticket for out-of-state students.
9/7/2012
It’s really no surprise that today’s technology-savvy generation is challenging elements of the traditional college recruitment process. The conventional approaches of marketing, recruitment and admissions are all being called into question, in part, due to two driving factors—external influences and the changing needs of today’s student. This article explores these factors and offers ideas on what can be done to reach, and connect, with more students.
8/28/2012
Millennials, the generation born between the late 1970s and early 2000s, speak a language all their own. A digital camera is a camera; a cell phone is a phone. They’ve grown up with the internet and are wholly immersed in technology with websites like Amazon and Zappos customized to their individual interests.
7/17/2012
Recognizing that IT students at two-year Lake Land College (Ill.) had no nearby transfer option, officials partnered with Eastern Illinois University to allow for transfer of credits toward a four-year degree in Management Information Systems.
7/16/2012
Rising high school juniors and seniors are beginning to set their sights on the college admissions process—a long and winding road that typically includes web-based research, counselors, essays, and overnight visits to experience campus cultures.
Sounds good.
Yet, for too many students, these overnights include a different kind of education: underage drinking and intimate sexual behavior, in some cases for the first time.
5/8/2012
At The University of Vermont, a small public research university, officials had realized that mobile would become very important to our stakeholders. It was 2007 and mobile adoption rates had begun to skyrocket. Smart phones had begun to proliferate nationally and at the institution, which has an average combined enrollment of 12,500 undergraduate, graduate, and medical students.
4/26/2012
Social media gurus and CRM providers share a vision for a future where CRM and social media go hand in hand. But the idea is in its early stages.
4/25/2012
Last August, when a 5.8-magnitude earthquake shook Virginia, people in offices up the East Coast were reading about the quake before they felt their desks not-so-mysteriously begin to wobble. How? Chalk it up to another feat of Twitter (by this time it had already helped topple unruly regimes in the Middle East). During the earthquake, users tweeted at a rate of 5,500 tweets per second, with 40,000 tweets hitting Twitter timelines and TweetDecks in just one minute.
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4/25/2013
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