With the rising cost of higher education a challenging reality for students and educators, affordability is being addressed by legislation on both state and federal levels. For example, institutions are being urged to explore cost savings for students via provisions in the Higher Education Opportunity Act. At Grand Rapids Community College (Mich.), our bookstore operator partner, Follett Higher Education Group, approached us about their Rent-A-Text program.
Articles: Internet
1/1/2011
Back in 2003, University Business ran a cover story that asked, "Is the Tablet PC the Future of Higher Education?"
It was an exciting time, when computers were faster and more powerful than ever, and everyone was still just scratching the surface of how to interact with the internet.
1/1/2011
Text in a Crime Tip
e2Campus' uTip service from Omnilert enables campus constituents and community residents to report suspicious activity or crime incidents by sending a short message service (SMS) text message. Made to work in conjunction with e2Campus, uTip can deliver anonymous tips sent from a standard cell phone to public safety or campus police's mobile phones and e-mail accounts.
1/1/2011
Hot button issues facing colleges and universities at times seem endless: recruitment, student retention, and shrinking budgets, to name just a few. In contrast, identity management is an often overlooked and under appreciated business process among senior leadership in the higher education field.
1/1/2011
Very few--if any--components of campus life are as important to the institution as emergency planning. A college's reputation and, more importantly, the public safety and security of its campus community are at stake.
11/1/2010
Medieval castles were protected by moats, fortified walls, and small villages, yet enemies sometimes still snuck through using disguises.
A similar multilayered approach is needed to protect the modern campus IT infrastructure. Only this time the enemy is malware and viruses and the disguises are links on Facebook, Twitter, and other social media sites.
11/1/2010
A friend recently told me that she had deactivated her Facebook account because of security concerns. Just last month we heard that some Facebook applications, such as the extremely (yet inexplicably) popular Farmville game, were causing identifying information to be sent to advertisers without the users' consent.
10/1/2010
Higher Education Hiring
Colleges and universities are where the jobs are.
Amid all the gloomy head-lines about furloughs, layoffs, hiring freezes, and early retirement, one employment trend report offers a glimmer of hope.
10/1/2010
Bill Tyson has been advising colleges and universities on getting media attention for more than 30 years through his firm Morrison & Tyson Communications. Now he's taken some of that knowledge and put it into Pitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders (Stylus Publishing, 2010), a how-to guide for thoughtful communications planning that can increase the likelihood of national media coverage.
10/1/2010
A Key Scanner
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The KeyScan KS810-P Imaging Keyboard ($99) contains a color sheet-fed scanner for scanning documents without having to leave your desk.
9/1/2010
In a previous column published in the June issue of University Business, I shared a few anecdotal examples of how universities and colleges had started to use online analytics to inform their marketing and communications decisions. Unfortunately, there was no available data on analytics usage across institutions at that time. I decided to survey practitioners, thus testing my hypothesis that a change of attitudes in higher education toward web and social media analytics was required.
9/1/2010
This year's EduComm Conference in Las Vegas saw the launch of the EduComm Institute's CIO-CFO Summit. The one-day event, sponsored by GovConnection in partnership with Cisco, preceded EduComm's opening reception and keynote at the Mirage.
6/1/2010
Will this new fiscal year come with a bigger budget for your web and marketing initiatives? Given the current state of higher education budgets, chances are it won't (but, if you're one of the happy few, congratulations!). For the past couple of years, institutions across the country had to do more with less. That's why it has become so important today to find out quickly what works and what doesn't, and how you can improve your digital initiatives.
4/1/2010
Have you noticed how full your schedule has become? With tighter budgets, smaller teams, and an ever-growing list of responsibilities and possibilities, the typical workload for higher ed web professionals has dramatically increased.
4/1/2010
The campus bookstore at Tallahassee Community College (Fla.) uncovered a problem in the course of its annual student survey. "What we noticed last spring was that more and more students were not buying textbooks, period," says Vice President and Chief Financial Officer Teresa Smith. "They told us that in our surveys. They wrote comments like, 'I just didn't buy my textbook this semester' or 'I borrowed the chapters I needed from a friend when it was time to study for an exam.'"
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