Presidential transitions are challenging for everyone--the new campus leader and the staff. Regardless of the challenge, the more that can be done to establish a sense of common purpose, trust, and understanding, the smoother the transition.
There are seven commonalities for the creation of a successful brand strategy and campaign. These commonalities include:
A widely felt need
A clear goal in mind
A common language
A solid research foundation
Last year, Catie Lasley, age 29, became the first in her family to purchase a house. Throughout her childhood, her parents had always rented apartments. While attending college, she lived in a dorm. Even after she was married, she and her husband rented an apartment.