Articles: Enrollment & Retention

10/25/2012

A popular tradition has taken place on many college campuses on Saturday mornings this fall. Students meet with visiting alumni and share storied traditions while preparing to cheer their football team against a rival school. As the marching band plays the school song and kickoff arrives, attention may be drawn to the entrance where the home team will take the field. Fans notice that the star player has not and will not join the sidelines.

10/25/2012

After the love-hate relationship higher education had with online advertising for many years, it’s finally time to move on. Have your institution’s leaders noticed yet?  

10/25/2012

Record numbers of students enrolling in college as well as an increasing reliance on student loans to finance the growing cost of college has vaulted student aid into the national spotlight this campaign season.

Both presidential campaigns are dedicating an unprecedented amount of time articulating their widely varying policies aimed at making college more affordable.

10/24/2012

As any admissions counselor knows, a campus visit can make the difference between a student enrolling or not. While most families probably do road trips when they go on college visits, some do take to the air. Campus leaders at Hope College (Mich.) are easing the financial burden for those outside of Ohio, Indiana, Illinois, and Wisconsin by reimbursing half (up to $300) of the cost of an airline ticket for out-of-state students.

10/24/2012

As the Supreme Court revisits the idea of affirmative action in college admissions, new reports have been released looking at the success of Hispanic students in higher education.

9/26/2012

While the role of international campuses of U.S. institutions of higher education has been much debated in recent years, their primary purpose and capacity for constructive, new developments is often overlooked. With much controversy over motives, money and visions of soft power, the critics rarely look at the realities that brought these overseas ventures to fruition in the first place—or the drive that keeps them operating and expanding.

9/25/2012

The vast majority of independent, private sector, higher education institutions are more than 80 percent dependent on tuition and student fees—the exception of course being that small cadre of elite, well-endowed institutions that comprise a small portion (less than 10 percent) of private schools. Even most of the nation’s public colleges and universities are increasingly dependent on tuition revenues and often student headcount affects the allocation of state support.

9/24/2012

In 2008, Sunil Khambaswadkar came on board as the assistant vice chancellor of HR at the Abu Dhabi campus of New York University, which now supports 450 students and is growing strong. “It was a great opportunity for HR and me, personally, to be part of the campus right from the beginning, participating in the planning process, being able to determine what would be required from an HR perspective,” he says.

9/24/2012

While a CRM system might revolutionize people’s ability to do their jobs, getting everyone on board isn’t always easy. Technology isn’t necessarily the challenge with a new initiative, says Alan Walsh, functional chief, lifetime engagement at Indiana University, Bloomington. “The true challenge, as is often the case, is with the culture. But culture eats strategy for breakfast.”

9/24/2012

The Department of Education, in collaboration with the Consumer Financial Protection Bureau, has released a new, standardized format for financial aid award letters. The “Financial Aid Shopping Sheet” offers students and families a graphic summary of the cost of attendance and aid available and can be customized by each institution.

9/21/2012
  • Linn-Benton Community College and Lebanon High School have partnered with Oregon State University to provide a better path and support from high school through college graduation. The Lebanon High School Early College program will allow students to simultaneously complete their high school diploma and earn an associate degree, which will make them eligible to attend OSU and apply for a $3,000 scholarship.
9/21/2012

At the River Store in Ft. Pierce, Fla., it’s hard to miss the course textbooks stacked along multilevel, metal shelves, as well as the array of insignia T-shirts, sweatpants, hoodies, and caps bearing the Indian River State College logo and nickname, the Pioneers. These offerings have long been what generations of students, faculty, and alumni have come to expect at many of the almost 4,500 college stores across the country.

9/7/2012

It’s really no surprise that today’s technology-savvy generation is challenging elements of the traditional college recruitment process. The conventional approaches of marketing, recruitment and admissions are all being called into question, in part, due to two driving factors—external influences and the changing needs of today’s student. This article explores these factors and offers ideas on what can be done to reach, and connect, with more students.

8/28/2012

We all want to be winners. That trait is truly universal. But as U.S. higher education increasingly recruits students across international lines, how do we overcome challenges of language, culture, and academic preparedness to ensure that, while some win, others do not lose?

8/28/2012

As some colleges and universities sprint into the digital viewbook model, others are tiptoeing into a new model that bypasses the traditional print viewbook for other millennial-friendly approaches.

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