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IN THE WAKE OF LAST YEAR'S investigations into loan provider and financial aid office relationships, some campuses hesitate to recommend any lender for fear that they'll be perceived as steering business to certain lenders.
Articles: Enrollment & Retention
7/1/2008
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PEOPLE WITHOUT ANY CONNECTION TO A higher education institution don't generally hand over large amounts of money unprompted. Even people who are proud of their alma mater often need to be wooed before they open their checkbook.
7/1/2008
Is there a crisis looming in the student loan industry? Are we in the midst of one already? Depending on what you read, the answer is both "yes" and "no."
6/1/2008
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IN 1980, THE MEDIA BARON Rupert Murdoch made the bold prediction that all news-and advertising-would someday be delivered digitally and that there would really be no need for paper or ink.
6/1/2008
E-mail is dead, long live Facebook, MySpace, and Twitter. Social networking sites are all the rage, and we should just go ahead and discard any of the old working models ... or so the prognosticators of teen communication culture would have us believe. While it is true that the trends are pointing away from "traditional" methods of reaching prospective students, it doesn't mean that your educational institution should completely forsake the old reliables: direct mail and e-mail.
5/1/2008
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THREE QUESTIONS HAVE BEEN MAKING the rounds at the marketing conferences this year, as more and more schools are trying to get a better handle on their marketing expenditures:
1. How much does marketing cost?
5/1/2008
Student retention is one of the most important issues facing higher education today. With one-third of college students dropping out of school each year, it's a topic universities across the country have noticed, but few have found a workable solution to the problem. Admissions offices are already stretched to the breaking point, budgets are tight across the board, and developing and instituting a feasible student retention program can feel like an insurmountable challenge.
5/1/2008
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IN MID-APRIL, AMONG THE HUNDREDS OF articles that recognized the one-year anniversary of the Virginia Tech tragedy, one particular headline on CNN's website caught my attention.
5/1/2008
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FOR MANY FAMILIES GOING through the college search and selection process, there may be a big difference between the ability to pay college expenses versus the willingness to pay.
5/1/2008
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FROM KEEPING BENEFITS COSTS IN CHECK WHILE OFFERING GOOD ENOUGH packages to attract candidates, to participating in strategic discussions and decisions with top leadership, the demands on instit
