Articles: Enrollment & Retention

3/1/2009
 

ALL YEAR LONG, BUT THROUGHOUT the colder months in particular, health care needs inevitably arise.

3/1/2009

Today’s economic conditions are monopolizing discussions among leadership teams and boards of trustees at many colleges and universities. It is a nerve-wracking time, to say the least. Financial stresses now loom very large in pending decisions about enrollment, tuition increases, net revenue, financial aid policies, and discount rates.

3/1/2009

Over the last two years, tax-exempt colleges and universities have become targets of increased scrutiny by the Secretary of Education, the Internal Revenue Service ("IRS") and the Senate Finance Committee. With the looming budget crisis and an ever-increasing deficit, regulators are taking a hard look at whether these institutions are providing the public benefits commensurate with the tax breaks they receive as a result of their tax-exempt status.

2/1/2009
 

ANY COLLEGE OR UNIVERSITY THAT ISN'T WEB 2.0 to its fullest is falling behind. We all know that.

2/1/2009

For decades, the G.I. Bill has been a primary motivator for young men and women to enlist in the U.S. military, and Veterans Administration statistics show an increasing number of veterans are taking advantage of educational benefits. For many young people not necessarily able to afford college immediately out of high school, the promise of a free education is an opportunity too good to pass up.

2/1/2009

If your institution is swimming in appealing candidates for admission each year, more than you could possibly desire, then this article may not be for you.

For all other colleges and universities, the bedrock of a healthy applicant pool usually involves large-scale marketing outreach, often with the assistance of high-volume name buys--known generically as “search.”

1/1/2009

WHEN THE UNIVERSITY OF CENTRAL Florida's enrollment explosion more than double the number of students since President John Hitt’s arrival in 1992, the institution’s 5,000-seat arena wasn’t cutting it anymore. The student head count at UCF’s main campus in Orlando is now up to around 43,000.

1/1/2009

With all the Web 2.0 hype these days, it’s no surprise that student expectations of the web continue to swell. Is your institutional website living up to these expectations? Today higher education websites are more than just static pages. They are strategic assets for admissions and enrollment, advancement and fundraising, brand awareness, disseminating information such as news and safety alerts, and, now more than ever, they are strategic assets for social networking.

1/1/2009

As colleges and universities face the sobering realities of the economic crisis, one has to wonder: Is higher education approaching the perfect storm?

1/1/2009
 

WHEN ANALYZING FINANCIAL AID strategies for our clients, one of the questions we always ask is “Are you at capacity?” For many institutions, this is a difficult question to answer, and often we hear different answers from different

1/1/2009
 

THE ECONOMIC DOWNTURN is sweeping the nation, affecting nearly everything and everyone. Financial aid is no different.

1/1/2009
 

Community college leaders already know to expect some students will drop out in the first few weeks of the semester. The Survey of Entering Student Engagement (SENSE) can help them figure out why.

1/1/2009
 

A decade ago, data at Florida State University was dumped into so many disparate silos that any kind of timely strategic comparison was impossible.

12/1/2008
 

IT MIGHT TAKE A REMEDIAL COURSE just to fathom the statistics.

12/1/2008

As branding initiatives in higher education have emerged and evolved over the past two decades, the media-outreach segments of the plans often continue to miss the mark. The reason? The campus professionals who are responsible for strategic communication are often relegated to a back-seat role in the process, or are left in the dark until the branding campaign is ready to be rolled out.

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