Can you believe it? I’ve been writing this column about digital marketing in higher education for seven years.
Articles: Enrollment & Retention
1/4/2013
When we entered college, the Elementary and Secondary Education Act of 1965 was already in place—guaranteeing access to K12 education regardless of race, ethnicity, or ability. Now, as we soon become eligible for Medicare, looking back, the pursuit of higher learning has taken on a very different trajectory.
1/2/2013
To avoid student loan pitfalls and misconceptions, NASFAA recommends administrators ensure students know:
1/2/2013
Feedback from private student loan borrowers reveals they hold a host of common misconceptions about their loans. In comments and complaints submitted to the Consumer Financial Protection Bureau (CFPB), borrowers demonstrate a lack of knowledge about the difference between private and federal student loans, how bankruptcy can impact their loans, who holds and services their loans, what repayment options they have, and more.
12/12/2012
Could the admission of Grand Canyon University (Ariz.) into the Western Athletic Conference help change the perception of for-profits among the higher education community?
12/10/2012
As a consultant to schools on programming for students with autism, I’m used to proposing ideas and hearing, “Sounds great, but sorry, we can’t do that.” Good intentions sometimes can’t overcome limitations in resources. But when I proposed the development of a bachelor’s degree designed to meet the specific needs of students with autism to The Sage Colleges (N.Y.), the response was very different. From the president on down, the prevailing attitude was, “How can we make this happen?”
11/20/2012
It’s really no surprise that today’s technology-savvy generation is challenging elements of the traditional college recruitment process. The conventional approaches of marketing, recruitment and admissions are all being called into question, in part, due to two driving factors—external influences and the changing needs of today’s student. This article explores these factors and offers ideas on what can be done to reach, and connect, with more students.
11/19/2012
While social media is a great way to share news with family and friends, students don’t always realize the implications for their ability to secure jobs in the future. Campus administrators have been trying to educate students, especially seniors, about protecting their “personal brand” online for several years. Recently, they’ve been taking steps to protect the campus brand, as reflected in select student posts, as well.
11/19/2012
Admissions counselors are busy folks with some pretty important decisions to make, so it’s no wonder colleges and universities are looking for ways to make their lives a little more efficient. At the University of New Haven (Conn.), this help is coming in the form of iPads and an app called Matchbox, which allows counselors to review application materials on the go.
11/15/2012
The American Council on Education (ACE) has announced a research effort examining the academic potential of massive open online courses (MOOCs), in which it will evaluate select Coursera courses for college credit. If the ACE College Credit Recommendation Service (ACE CREDIT) decides to recommend these courses for credit, it could mean an improvement in college affordability for hundreds of thousands of students.
11/11/2012
Campus safety inspections, which determined the type of environmental health and safety training needed for faculty, staff, students, and researchers, took three staffers four days followed by several days of data input. The school automated the process, cutting the number of hours in half and saving more than $49,000 in annual training and $8,000 in staff and travel costs.
11/8/2012
After doubling its number of graduates, Polk needed to automate its graduation applications process. A customized Access database was created with built-in reporting capabilities. An automated download capability was added to link graduate information with the reporting database. The result: Advising hours have been reduced by 1,600 per year and the additional clerical help is no longer needed.
11/7/2012
NMU's Foundation Scholarship application and selection process was inefficient and labor intensive. A web application was designed that matched selection criteria to the student's academic and biographical profile. The new system reduced data entry, paper, timing, and labor costs, while increasing data accuracy and providing more information to selection committees.
11/7/2012
Financial aid verification was a cumbersome, paper-intensive project that took 6-8 weeks and was prone to errors. With an automated verification solution, DCCCD shaved weeks off the schedule, reduced and realigned staff resources, and even retained some at-risk students.
10/31/2012
With any campus building, what’s on the inside counts just as much—and probably more—than what’s on the outside. This is especially true with residence halls, which must include a balance of private and shared spaces. “The buildings need to promote interaction among students to encourage peer-to-peer learning in support of the institution’s academic mission,” says Jackson Kane, an associate and housing specialist at Lord, Aeck & Sargent. That’s no small order.
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4/25/2013
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