Articles: Enrollment & Retention

1/1/2010

Determining the fair value of assets and liabilities on a university's financial statement has become increasingly stringent, particularly under the Financial Accounting Standards Board (FASB) Accounting Standards Codification Fair Value Measurements and Disclosures (Topic 820), formerly FAS 157.

1/1/2010

It's too early to prescribe a tried-and-true methodology for meeting Donor 3.0 actively. There's still much change and experimentation happening, and each college or university will have to tailor its strategy to the peculiarities of that community. But laying a strategic groundwork will help cut through the hype, navigate among options, and recognize (even create) new, less obvious opportunities.

9/1/2009
 

THAT HEADLINE ISN’T A RIDDLE. Maybe a better question is, should there be guidelines as to what the word “college” means?

9/1/2009

NO ONE ENVIES YOU, DEAR READER. Higher ed administrators are seeing students with greater financial need and donors with shallower pockets and shorter arms. What are you and your fundraising folks to do in order to narrow that gap?

9/1/2009

IN ITS SIMPLEST FORM, ENSURING the linkage between financial aid and enrollment projections is about two things: solid data analysis and communication. How many new and returning students will there be, and how much institutional grant aid will they require? Who needs to be informed of the projections, and when? Of course, the devil is always in the details. So let us break it down into the basic components.

7/1/2009

IN AN EFFORT TO GET AMERICA’S recently unemployed workers back to work, the Obama administration has implemented several initiatives to encourage them to learn new job skills through postsecondary education. These initiatives are likely to affect higher education institutions and provide additional opportunities to educate workers who have been negatively impacted by the economic downturn.

7/1/2009

IT WAS THE DISASTER THAT DIDN'T happen, despite the headlines in national and local newspapers throughout the spring of 2008. “College Financial Aid System ‘In Crisis,’” proclaimed USA Today. “No Funds to Lend to 40,000 Students,” blared the Boston Globe. “Student Loans Start to Bypass 2-Year Colleges,” warned The New York Times.

7/1/2009

Online college fairs can reach more students than fairs held in the high school gym. The experience offered by the three main vendors varies considerably.

7/1/2009

WHILE ONLY 19 PERCENT OF Americans aged 12 to 17 have ever listened to a podcast, according to the Pew Internet and American Life Project, many institutions have invested in academic or marketing initiatives to offer content and updates via podcasting. At the other end of the line, the possibilities for reaching and engaging the 75 percent of teens glued to their mobile phones are still mainly ignored by the majority of marketing strategists in higher education.

7/1/2009

A YEAR AGO THIS SPRING, AS we dedicated the new Julia Thompson Smith Chapel on our campus, one of the highlights was the multifaith blessing. It was an exciting occasion, the completion of the first freestanding chapel in the 120-year history of Agnes Scott College (Ga.). I reflected on months of watching from my office window as it went from nothing more than a hole in the ground to the beautiful building it is today.

7/1/2009

Things are changing rapidly in our society and economy and on campuses. The status quo has starting to become more of the status qua. What was once truth, fact, or really more belief and certainty are being replaced by new realities. And those realities have even started to be felt on college campuses where we all worked so hard not to let change in even though we felt perfectly at ease telling everyone what they needed to change.

6/1/2009
 

A PREMISE OF HIGHER EDUCATION is that if you study hard and do well in your courses, you will be rewarded at the next stage of life.

5/1/2009
 

IN LATE MARCH, FAIRFIELD UNIVERSITY (Conn.) became yet another of the 800 or so institutions to declare that they would not require the SAT as part of the admission package.

5/1/2009
 

IN THE MEDIA, FINANCIAL aid coverage tends to focus on topics such as the tensions between funding merit scholarships versus need-based grants, the growth in student and parent borrowing, and the need to increase funding for Federa

5/1/2009
 

IT IS A WELL-KNOWN FACT: Tutoring helps students perform better. The trick is getting them to use it.

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