Articles: Enrollment & Retention

02/2014
Administrators in the IT department at the University of Ottawa help get staff in other business units excited about CRM by explaining its benefits. (Photo: Sang Trinh)

Vanderbilt University’s medical school is among the best in the country, but its officials still wanted to create awareness of it with prospective students—those who are only in high school.

02/2014

A 2013 Noel-Levitz E-Expectations Report of incoming college students found that 78 percent have regular access to a mobile device.

02/2014

When Colorado legalized marijuana for recreational use in January, many people also noted a simultaneous jump—nearly 30 percent—in out-of-state student applications to the University of Colorado, Boulder.

02/2014
Joel Bauman is vice president for enrollment management at Stetson University.

Walk into any high school auditorium, mall or fast food restaurant and see Millennials obsessed with their smartphones, tablets and laptops. But are they really that consumed?

02/2014
Inmates in a study session at the Woodbourne Correctional Facility, a medium-security facility outside Ellenville, N.Y.

Bard College doesn’t judge the success of its prison initiative by the number of students who stay out of jail. Recidivism is an extremely low bar, says Executive Director Max Kenner.

02/2014
Meg Mott is a professor of political theory at Marlboro College in Marlboro, Vt.

Recently, the White House Council on Women and Girls issued a report pledging to “make our campuses safer” from sexual assault.

02/2014

In her 2014 State of the University of New York Address, Chancellor Nancy L. Zimpher launched Open SUNY, a systemwide distance learning consortium. Over the near term, it will reduce the time it takes to complete a degree, course or certificate.

02/2014
The risks of brain trauma and sports-related medical expenses are two concerns of the Northwestern U athletes. (Photo: Northwestern Athletics)

College football players from Northwestern University in Illinois, along with the National College Players Association, have petitioned to unionize in an effort to bring attention to athletes’ brain trauma risks, sports-related medical expenses, scholarships and academic success.

01/2014
The orange ceiling panels in the Loretto-Hilton Center at Webster University (Mo.) create a solid catwalk flooring to ensure maximum student/staff safety for this theater space, which the campus shares with The Repertory Theatre Company of St. Louis and the St. Louis Opera Company.

The top trend in college performance spaces today is the flexibility being built into them.

01/2014
Part-time students and their needs need not get lost when continuing education gets decentralized. Fairfield U reaches out to its part-timers, many of whom have young children, with events such as the Halloween-themed “Night at the Museum,” held this fall on campus at the Bellarmine Art Museum.

With funding cuts, falling enrollments and increased competition from MOOCs and other low-cost online programs, higher education has been under enormous pressure in recent years.

01/2014
Marc C. Whitt is the associate vice president for public relations and chief communications officer at Eastern Kentucky University.

As one who enjoys reading history, I often ponder those moments of missed opportunity by myopic individuals or organizations. History is rife with such tales.

01/2014
Connecting to four of Saint Michael’s dorms, the Dion Family Student Center’s interior passageways provide comfortable access to the facility during the winter months.

Located in the heart of campus at Saint Michael’s College in Vermont, the 40,000-square-foot Dion Family Student Center offers a centralized space, housing a variety of student services. Nearly half the student population can access the center right from their dorms.

01/2014
The Loyola platform is a one-stop shop for tracking and spending points.

“Engage with the career center” sounds a bit like “eat your vegetables” to a college student.

01/2014
Jacqueline Gregory is director of enrollment management marketing for RuffaloCODY.

These days, institutions can’t say they fully “control” their recruitment and enrollment process—but they can adjust to how prospective students and their families are navigating it.

01/2014

In the epic Hunger Games trilogy, Katniss learns that to survive, it is not enough to know where to be—it is just as important to know where not to be. For higher education, this means knowing what programs to curtail, and what markets to stay out of.

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