Articles: Enrollment & Retention

4/24/2013

Bringing a shopping cart experience to online donors so they can give to multiple areas but only check out once is a big step for institutional advancement offices to make. Yet, as involved a project as that is, there are always enhancements that can be made to the shopping cart itself and to other areas of the giving website. Here are 15 ideas and actions worth modeling:

4/23/2013

It’s become fashionable to prize innovation in higher education, not only because university research produces new knowledge that enriches our lives and changes our understanding of the world, but also because new campus programs are themselves markers of institutional vitality. It is less fashionable to celebrate colleges and universities as custodians of the world’s cumulative knowledge and conveyors of it to the next generation.

4/23/2013

As student loan debt levels and default rates in the United States continue to climb, consumers remain concerned about the accessibility and affordability of higher education. The average overall loan debt for bachelor’s degree recipients is fairly manageable (about $26,500 for the class of 2011, according to The Institute for College Access and Success). Still, students and families are shouldering a greater portion of the cost of college through loans than they ever have before.

4/23/2013

The idea was simple: Let online donors make multiple gifts with a single checkout. Not long after Randy Brown joined the Michigan State University advancement team as webmaster in 1999, he got assigned this task, which was anything but simple to execute.

4/22/2013

When Boston College leaders sent a letter to a student group in March saying its members could expect disciplinary sanctions if they distributed condoms from dorm rooms on campus, a game of sides followed. Some students, members of the media, and the local chapter of the American Civil Liberties Union stood by the unofficial student group, Boston College Students for Sexual Health.

3/26/2013

It used to be that when a student left high school and entered college, he or she could expect to graduate four years later. But the pressures of jobs (to support rising education costs) and the demands of family have increased time spent in school so much that a Time magazine article earlier this year focused on “The Myth of the Four-Year College Degree.”

3/26/2013

Some of us east-coasters are urban-centric when it comes to identifying with the last American higher learning frontier—rising out of the Rocky Mountains and continental college town divide. Indeed, new interest in eco-tourism, adventure tourism, and extreme sports is creating a different kind of gold rush—expeditions to places of big sky, wild rivers, lakes, and peaks formed by glaciers thousands of years ago.

3/20/2013

Most financial aid offices are already beginning to receive appeals from families looking to improve their aid awards. A recent Wall Street Journal article encouraged families who were unhappy with their aid offer to call the aid office “as soon as possible.” Financial aid appeals have been a regular part of the aid awarding landscape for some time now, but the way institutions respond to appeals varies widely.

3/20/2013

Maintaining healthy town/gown relations enhances campus life and generally makes the institutional mission easier to achieve. In recent years, however, community college officials are finding that efforts must go beyond providing cultural venues that locals can access.

3/20/2013

Just about every institution’s leadership is thinking about how to connect with students from a range of backgrounds. Community colleges are focusing on outreach and engagement so that students realize the opportunities ahead—and can overcome any obstacles in their way.

3/20/2013

Spring means warmer temperatures and longer days, offers of admission flying to mailboxes and inboxes across the land, and acceptances coming back. We peeked behind the admissions curtain and connected with four top administrators at a range of institutions—small and large, public and private, West Coast to East Coast, and in between—to learn more about what is changing in their world.

3/19/2013

Before entering college, Nicole, a junior at a small liberal arts college in New England, had been getting treatment for anorexia for two years. Finding a college with adequate mental health services was one of her biggest concerns, so she was relieved when the director of counseling services at the college she selected promised her a full treatment, complete with a weekly dietician meeting and regular sessions with a psychiatrist and a therapist.

3/1/2013

Not many colleges have a four-star general at the helm, but students at Birmingham-Southern College (Ala.) are such big fans of their president, former Marine Corps Commandant Charles C. Krulak, that the campus bookstore wanted to come up with a t-shirt reflecting how they feel. When the store received a copy of a USMC poster featuring Krulak (known on campus as "the General") with his arm around a young recruit, they decided to use the image and make it their own.

2/28/2013

Higher ed organizations are bracing for potential cuts in student loan funding and the trickle down of major cuts to agencies that support the bulk of institutional research and development.

Pages